This phase is the nucleus of each project. During this process every detail takes on its own life and weaves the project’s tapestry. Preproduction sets the tone and establishes the direction of the project. It lays the foundation and creates a vivid outline that is clearly understood. Every stage of script writing and development, storyboarding and production management, are essential elements that need to be clearly defined before production begins. Evolv Media works with every client to determine each project’s direction and tone. We cultivate the message and translate it into the production process. At the conclusion of preproduction, every aspect of the project is clear, parameters are set and the concept is a vivid and concise picture. We will have a client-approved blueprint (plan) to begin production.